MBA/MCA/PGDM : 114 (AKTU) & BBA/BCA/B.Ed : 910 (CCS University) & LL.B/BA.LL.B : 409 (CCS University)

IPEM Group of Institutions
Masters of Applied Management


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Masters of Applied Management (MAM) Program

Masters of Applied Management (MAM) is a special integrated dual degree course in management (Bachelor's Degree in Management(BM) - 3 Years, Bachelor's Degree in Applied Management (BAM) - 4 Years, Master's Degree in Applied Management (MAM) - 5 Years ) which is approved by AICTE, New Delhi and affiliated to U.P. Technical University, Lucknow

The MAM Programme aims to educate and groom the students to get entry level managerial positions in manufacturing/services organizations or start and run own ventures with good business knowledge. It focuses on what managers need to know to lead product and service-driven companies to success through technology. The programme provides a solid foundation in management and innovation, a core analytical background and an intimate knowledge of product and service development.

The power of our integrated approach develops a broader skill set in students. It facilitates the development of students to take up growing challenges and find and implement solutions those are, environmentally viable, ethically correct, and socially acceptable. This programme will renew student confidence and they will become more knowledgeable about business and better prepared to take a leadership role. The programme also aims to provide job opportunities at different levels of management in large PSUs and MNCs.

Course Duration:

5 Years.

Degrees Awarded:

The course shall provide an undergraduate degree in 3 or 4 years (BM/BAM) followed by a Master's degree in 5 years (MAM)..

Award of a Bachelor's Degree (BM) at the end of three years, if one wishes to discontinue the studies.

Award of a Bachelor's Degree in Applied Management (BAM) at end of four years.

Award of a Master's Degree in Applied Management (MAM) at end of five years.

The course framework provides additional entry points such as::

Student who has discontinued his/her studies on obtaining BM degree can join at a later date for the fourth and fifth year of the course to complete MAM. However, such student shall not be awarded BAM degree at the end of the fourth year. Student, who has discontinued his /her studies on obtaining BAM Degree, can join at a later date for the fifth year of the course to complete MAM.